Reported 1 day ago
Procter & Gamble is focusing on revamping its marketing and influencer strategies on Douyin, China's version of TikTok, to combat a sales decline. Their Pantene shampoo has seen significant growth thanks to targeted marketing and improved packaging. As the company seeks to regain its footing in the Chinese market, it is investing in brand houses and leveraging influencers to stimulate sales amid a challenging economic backdrop, with overall revenues down 15% in the previous quarter.
Source: YAHOO