US Retailers Innovate During Shortened Holiday Season

Reported about 3 hours ago

Major US retailers are seeking to attract shoppers during a shortened holiday season by showcasing interactive products and experiences, while also emphasizing basic favorites amidst cautious consumer spending. With only 27 shopping days between Thanksgiving and Christmas, many retailers are adjusting strategies and inventory to encourage sales in a challenging economic environment, highlighting the importance of discounts and targeted promotions.

Source: YAHOO

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