Reported 2 days ago
Rolex SA has raised prices on some of its luxury watch models by up to 8% after a significant rise in gold prices in 2024, marking the largest annual increase in 14 years. Starting January 1, watches made from precious metals saw notable hikes, such as the yellow gold Day-Date increasing from €41,000 to €44,200. While this year's increases exceed those of last year, Rolex continues to adapt its pricing strategies in response to material costs, labor, and inflation, reflecting strong demand for luxury items.
Source: YAHOO