Meta's Shift Towards Free Speech Signals Change in Brand Safety Expectations

Reported 1 day ago

Meta's recent changes to its speech policies highlight a departure from strict brand safety measures previously prioritized by advertisers. CEO Mark Zuckerberg's announcement of more lenient content moderation, particularly regarding offensive speech, has left advertisers concerned about their ads appearing alongside undesirable content. This shift reflects a broader cultural change, particularly following Donald Trump's return to the political spotlight, suggesting that advertisers will need to adjust their strategies to navigate a potentially more contentious environment.

Source: YAHOO

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