Reported about 17 hours ago
Jaguar Land Rover (JLR) is set to invest £65 million (approximately $80 million) to expand its luxury paint services in the UK and Slovakia in response to the rising demand for personalized vehicles from affluent customers. The investment will more than double the capacity of its SV Bespoke Paint matching service, enabling clients to customize their Range Rover SVs in any color, including those that match their private jets or yachts. This move puts JLR alongside competitors like Rolls-Royce, which recently announced a £300 million investment focused on bespoke vehicle features.
Source: YAHOO