Reported 2 days ago
Starbucks is shifting its customer experience strategy, encouraging patrons to stay longer and enjoy their drinks in-store. Under CEO Brian Niccol, the company will offer ceramic mugs, enhance macchiato presentations, and limit restroom access to paying customers. This change aims to boost sales and improve customer perception in response to recent declines in store visits and sales. While some employees welcome the clearer guidelines, there are concerns about potential customer confrontations stemming from the new policies.
Source: YAHOO