Apple Positioned for iPhone Upgrade Cycle Amid Mixed Sales Results

Reported about 9 hours ago

Apple's recent fiscal quarter showed strong results overall but disappointing iPhone sales, primarily affected by the Chinese market. Analyst Gil Luria discussed on Morning Brief that while iPhone sales dipped, early signs of improved sales driven by Apple Intelligence features could lead to a future iPhone upgrade cycle, vital for revenue growth. He indicates that as Apple integrates more functionalities, it could incentivize users to upgrade, fostering optimism among investors.

Source: YAHOO

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