Reported about 14 hours ago
McDonald's reported disappointing Q4 earnings for 2024, with revenue falling to $6.39 billion, falling short of expectations. The fast-food chain faced challenges including an E. coli outbreak and decreased same-store sales in the U.S. CEO Chris Kempczinski highlighted efforts to enhance value perception and regain market share, aiming for a successful McValue menu launch in 2025, despite concerns over over-reliance on discounts.
Source: YAHOO