Reported about 8 hours ago
Adidas has exceeded sales and profit expectations for the first quarter, with a 13% increase in sales to 6.15 billion euros and an operating profit surge of 82% to 610 million euros. The company attributes this success to robust sneaker demand, particularly for popular models like Samba and Gazelle, allowing it to gain market share from competitors such as Nike. CEO Bjorn Gulden has successfully revitalized the brand following the discontinuation of the Yeezy line.
Source: YAHOO