Reported about 12 hours ago
A recent survey by TD Cowen shows that US brands like Nike and Starbucks are losing appeal among Chinese consumers due to ongoing trade tensions, with 28% of respondents finding Western brands less appealing than before. Although Nike remains a leader in the market, local brands like Lining and Anta are gaining ground. This shift reflects a growing preference for homegrown products and signals potential challenges for US brands in the Chinese market.
Source: YAHOO