Vans Revenue Drops Over 20% Amid Ongoing Transformation

Reported 2 days ago

Vans experienced a revenue decline of 22% in the fourth quarter of VF's fiscal year 2025, contributing to an overall drop of 5% in the company's revenue. This decline is attributed to challenging direct-to-consumer sales and a strategic rationalization of channel distribution. Despite these challenges, VF's overall revenue was within the expected range, and plans for revitalizing the Vans brand, including new campaigns and executive changes, are underway.

Source: YAHOO

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