Reported 2 days ago
This year, major brands are scaling back their public expressions of support for Pride Month, as many companies fear backlash from conservative activists and the Trump administration. A survey reveals that around 39% of executives plan to limit their involvement in Pride-related merchandise and events, with a notable shift from previous years when brands aggressively marketed LGBTQ-themed products. Concerns over potential consumer boycotts and the economic climate have led to a more subdued approach, although some businesses continue to support LGBTQ rights behind the scenes.
Source: YAHOO