Reported 1 day ago
Ito En, a leading Japanese tea brand, faces new challenges in its efforts to attract health-conscious consumers in the U.S. due to President Trump's upcoming trade tariffs on Japanese goods. The company is considering raising prices or relocating some production to the U.S. amidst concerns over potential sales loss. Despite a recent profit drop, Ito En remains optimistic about future growth in the U.S. market, emphasizing their focus on unsweetened tea as a way to leverage the growing interest in Japanese culture and health products.
Source: YAHOO