Reported 2 days ago
Starbucks Corporation has announced a nationwide price reduction for various iced beverages in China, averaging a decrease of 5 yuan (approximately $0.70), effective June 10. This strategy aims to make drinks, including non-coffee options and Frappuccinos, more affordable as competition intensifies and consumers become cautious about spending amid economic uncertainties. While the coffee chain aims to attract more afternoon customers rather than engage in a price war, it is also considering further operational adjustments in the Chinese market.
Source: YAHOO