Reported about 9 hours ago
Murree Brewery, Pakistan's oldest and largest producer of alcoholic drinks, is shifting its focus towards non-alcoholic beverages in response to government restrictions on alcohol sales and a competitive non-alcoholic market. Despite its long history, the brewery faces challenges due to high taxes and limited advertising options. With a large youthful population and growing demand for drinks like energy beverages and juices, brewery chairman Isphanyar Bandhara aims to expand this segment, positioning it as a more secure and profitable market.
Source: YAHOO