Reported about 6 hours ago
Bira 91, a brand under B9 Beverages, has announced its re-entry into Uttar Pradesh through a new manufacturing and distribution agreement, along with plans to establish its own brewery in the state with an investment of over Rs2bn ($23.3m). This initiative aims to support local production and improve profitability as the beer market in Uttar Pradesh continues to grow, increasing from 3.5% of the national market in 2018 to an estimated 12-13% by 2025. Bira 91 is set to reintroduce its popular products in major cities as part of its strategy to capture a significant share of India's premium beer segment.
Source: YAHOO