PepsiCo to Rebrand Lay's and Tostitos with Natural Ingredients

Reported 1 day ago

PepsiCo announced plans to rebrand its Lay's and Tostitos snack lines by removing artificial colors and flavors in favor of natural ingredients, in response to consumer demand for healthier food options. This shift aligns with the Make America Healthy Again movement's advocacy for whole foods, as the company also expands the use of avocado and olive oils across its brands. Amid growing consumer price sensitivity, PepsiCo aims to offer products that reflect clean ingredient preferences while exploring new offerings in the protein market.

Source: YAHOO

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