Reported 1 day ago
The rise of protein consumption is influencing the food and beverage industry, with companies like Pepsi and Coca-Cola introducing protein-rich products to cater to health-conscious consumers. As more people embrace strength training and seek healthier eating options, a significant shift is underway, prompting brands to innovate and adapt their offerings. This trend is further driven by social media and dietary changes associated with weight-loss medications, creating a burgeoning market for protein-enriched foods.
Source: YAHOO