Reported about 22 hours ago
Major food companies like Mondelēz, PepsiCo, and General Mills are struggling with sluggish sales in North America as consumers prioritize budget-friendly alternatives. To combat this decline, brands are leveraging celebrity partnerships, featuring stars like Bad Bunny and Selena Gomez, to attract snackers back. These collaborations aim to resonate with younger consumers and reintroduce excitement into the snacking experience, while also providing a justification for spending on pricier, limited-edition products.
Source: YAHOO