StubHub's IPO Highlights Shift to Direct Ticket Sales

Reported about 4 hours ago

StubHub Holdings Inc. is preparing for an initial public offering aiming to raise up to $851 million, spotlighting its strategy to shift from secondary ticket sales to direct sales for sports and live events. The company sees a $153 billion opportunity in direct ticket sales, but faces challenges including declining Ebitda margins and skepticism about long-term profitability. Despite these hurdles, StubHub's management believes they're just beginning to tap into this lucrative market.

Source: YAHOO

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