Reported about 7 hours ago
Amid rising prices and inflation concerns, consumers are increasingly purchasing high-end household products instead of budget options, according to Procter & Gamble and Colgate-Palmolive. Both companies report that sales of premium items are growing, while budget brands are struggling. Strategies including product innovations are being adopted to navigate this market shift, indicating that some consumers are prioritizing perceived value over affordability.
Source: YAHOO