Amazon Intensifies Focus on Influencer Reviews Amid Regulatory Scrutiny

Reported 3 days ago

Amazon is actively soliciting feedback from online shoppers regarding product reviews they've posted on TikTok, YouTube, and Instagram, indicating a stronger effort to tackle the growing issue of paid product endorsements. This initiative comes as the Federal Trade Commission enforces stricter rules against such practices. While Amazon claims to have robust policies to prevent review abuse, the effectiveness of this campaign remains uncertain since influencers may simply ignore the inquiries.

Source: YAHOO

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