Reported 6 days ago
Barnes & Noble, the largest retail bookseller in America, is experiencing a remarkable revival as it reopens its flagship store in Georgetown, DC, after more than a decade. Under CEO James Daunt, the company has shifted its strategy to prioritize community-focused, curated selections of books tailored by individual stores, moving away from a uniform corporate model. This strategy, combined with the influence of BookTok, has not only increased foot traffic by 7% since 2019 but also reignited public interest in reading, proving that there is still a strong market for physical books.
Source: YAHOO