Reported about 9 hours ago
Tilray Brands, a cannabis company, is making waves by acquiring American craft beer brands, positioning itself as the fifth-largest craft brewer in the U.S. despite declining sales in the craft beer industry. By spending around $450 million on 18 brands and leveraging its existing distribution channels, Tilray aims to boost revenue and cultivate a customer base for potential cannabis-infused beverages. CEO Irwin Simon acknowledges the challenges but believes in the market's potential amidst changing consumer preferences.
Source: YAHOO