Reported about 16 hours ago
As discussions arise about the potential return of Western brands to Russia amidst the ongoing conflict in Ukraine, the market landscape has evolved significantly since their departure. With many domestic and Chinese brands now filling the gaps left by foreign companies, Western retailers seeking to return face a more competitive environment and the need for softened sanctions. A variety of Russian brands have gained traction, leading to increased market shares, while Western firms remain cautious about their re-entry strategies.
Source: YAHOO