Consumers Plan Boycott Against DEI Rollbacks

Reported about 7 hours ago

On February 28, consumers are organizing a one-day boycott of major corporations in response to recent rollbacks of diversity, equity, and inclusion (DEI) initiatives by companies like Citigroup and PepsiCo, following President Trump's policies. This initiative highlights the importance of consumer activism and the impact of commerce on societal change, as discussed by marketing professor Marcus Collins.

Source: YAHOO

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