Reported 1 day ago
HSBC has raised its price target for Booking Holdings Inc. (NASDAQ: BKNG) from $6,120 to $7,069, affirming a Buy rating as confidence grows in the company's ability to benefit from sustained global travel demand. The new target suggests a potential increase of about 24% from the current price of $5,703.90, amid strong international travel trends, particularly in Europe and Asia. HSBC highlighted the importance of Booking's direct traffic and loyalty adoption for maintaining margins and fostering repeat business, despite risks from currency fluctuations and geopolitical issues.
Source: YAHOO