Reported 7 days ago
NASCAR has signed a monumental $7.7 billion media rights deal for seven years, beginning in 2025, aimed at modernizing the sport and expanding its reach. This deal includes four major broadcasters—Fox, NBC, Warner Bros. Discovery, and Amazon—and is expected to enhance promotion and visibility for NASCAR races. Despite recent challenges, including a dip in viewership due to weather disruptions, the sport has shown resilience, attracting significant sponsorship revenue and growing its audience. With innovative strategies like hosting races in new locations and leveraging streaming platforms, NASCAR is poised to embrace a new era in sports entertainment.
Source: YAHOO