Reported 19 days ago
French advertising company Publicis has reiterated that artificial intelligence is the key driver of its growth, raising its full-year organic growth forecast for the second time. CEO Arthur Sadoun emphasized that AI helps both the company and its clients accelerate growth, noting that 73% of operations are now AI-powered. Publicis has made significant investments in AI and technology since 2015, leading to strong client retention and new business, contrasting with declines faced by competitors in the same timeframe.
Source: YAHOO