Reported about 1 year ago
Shares of Nike (NYSE: NKE) dropped 20.7% in June 2024, primarily due to a disappointing earnings report that led to a single-day price decrease of 17.8%. While Nike's fourth-quarter results showed a mixed bag with a slight revenue miss and a significant bottom-line surprise, the company experienced challenges such as an 18% revenue drop for the Converse brand and an 8% decline in Nike Direct e-commerce sales. The drop in sales extended to the Greater China market, impacting the overall performance. Nike is strategically revamping its product portfolio ahead of the upcoming Paris Olympics in 2024, but uncertainties remain due to weak e-commerce operations and continued ongoing changes within the company.
Source: YAHOO