Reported about 16 hours ago
E-commerce platforms Shein and Temu are rapidly expanding their toy offerings as they attract U.S. and European shoppers seeking bargains during the holiday season. Despite concerns over counterfeit products, the platforms are gaining traction among low-income consumers, with rising search interest in toys. Market research indicates a notable increase in U.S. holiday shoppers planning to buy gifts on these sites, while traditional retailers still dominate toy sales. Notably, some toy manufacturers express worries about fakes on these platforms and are exploring ways to address these concerns.
Source: YAHOO