Reported about 6 hours ago
As the holiday shopping season kicks off with Black Friday, Rakuten Rewards' chief revenue officer, Julie Van Ullen, notes a shift in consumer behavior. Shoppers are browsing less and purchasing more, influenced by economic uncertainty and a focus on value. There's a noticeable trend of self-gifting, with purchases skewing towards nontraditional items like pet supplies and gift cards, indicating that consumers are becoming more intentional in their shopping.
Source: YAHOO