Reported 6 days ago
Warner Bros. Discovery Inc. is rolling out its Max streaming service in Asia, approaching the market with a unique strategy of leveraging popular Hollywood content instead of investing heavily in local productions. By partnering with local platforms and utilizing franchises like Harry Potter and Friends, Warner Bros. aims to efficiently grow its subscriber base in a competitive environment where rivals are pulling back their investments. The rollout begins in multiple Asian countries and the platform is expected to generate significant revenue by 2029.
Source: YAHOO