Reported 5 months ago
Google is changing its search platform by incorporating AI-generated answers that could potentially reduce the reliance on traditional click-based, ad-supported models. This shift may lead to a decrease in consumer clicks on sponsored links, impacting the effectiveness of ads and measurement of ad performance. Despite these changes, Google aims to continue sending valuable traffic to content creators and merchants while experimenting with new advertising formats and services. The evolution in search capabilities may necessitate businesses and marketers to adapt to alternative forms of measurement and revenue generation.
Source: YAHOO