Unified to Create a Comprehensive Omnichannel 'Lifestyle Brand' by Merging with Yahoo E-commerce

Reported 5 months ago

Unified (1216) is merging with Yahoo Taiwan's e-commerce to expand online shopping capabilities. The two companies plan to deepen their cooperation and continue using the Yahoo e-commerce brand. Unified will hold 80% while Yahoo holds 20% of the joint venture, with total operational investment reaching $100 million (about NT$3.2 billion), focusing on digital economy and logistics distribution. This strategic alliance aims to provide diversified products and digital experiences for consumers, moving towards a comprehensive omnichannel 'lifestyle brand.'

Source: YAHOO

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