Reported 6 months ago
On the first day of Amazon's Prime Day event, U.S. shoppers spent approximately $7.2 billion online, as reported by Adobe Analytics. This year's sales saw a significant increase compared to previous months, as major retailers like Walmart and Target offered substantial deals to stay competitive. Adobe noted that back-to-school shopping surged 210% on Tuesday. Average spending per order on Amazon increased to $60.03, indicating strong consumer interest in discounts across various product categories.
Source: YAHOO