Reported about 13 hours ago
TikTok Shop has become a leading player in online shopping, overtaking platforms like Shein and Sephora, with 45% of Americans making purchases via the app. Amber Venz Box, Co-Founder and President of LTK, notes that creators are now influential beyond fashion and beauty, expanding into groceries and home goods. A recent report indicated that creators drove 20% of holiday shopping on Cyber Monday, with 56% of shoppers making purchases based on creator recommendations, marking a significant shift in consumer behavior. Venz Box also highlights how technological innovations, particularly in AI, are facilitating content creators in engaging with their audiences more effectively.
Source: YAHOO