Reported 2 days ago
Honda and Nissan are considering a merger as a defensive strategy against the growing threat from Chinese electric vehicle (EV) makers, which have rapidly gained market share in Japan and globally. This collaboration aims to bolster their competitiveness amidst declining profits and job cuts due to fierce competition, particularly in the world's largest auto market, China. The Japanese automotive industry, essential to the nation's economy, faces significant challenges as the digital shift towards software-driven vehicles continues to favor these Chinese rivals.
Source: YAHOO