Reported 2 days ago
Lothar Schupet, CEO of Zeekr Europe, addresses how tariffs are negatively affecting the global auto industry, including major players like Ford. He emphasizes the need for fair trade and has adapted their business strategies to remain competitive despite the challenges posed by tariffs. Schupet expresses optimism for Zeekr's growth in Europe, focusing on maintaining attractive pricing for consumers while navigating these trade barriers.
Source: YAHOO