Reported about 8 hours ago
Louis Vuitton, in partnership with famed makeup artist Pat McGrath, is redefining luxury cosmetics with its new La Beauté collection, launching a $160 lipstick as part of a strategic pricing strategy aimed at affluent customers. While some experts question the viability of such high prices, Louis Vuitton's CFO emphasizes the brand's focus on offering sophisticated products to retain elite clientele while appealing to a younger demographic. As luxury brands face slowing demand, this bold move could be a gamble in an uncertain market.
Source: YAHOO