618电商购物节热度不再

Reported about 1 year ago

2024年6月17日，大陆举行的「618」电商购物节与往年相比热度明显下降。分析指出，电商平台变得简单化，没有新故事可讲，消费者也逐渐回归理性，导致促销效果减弱。各大电商平台「618」促销期间拉长，采取低价竞争策略，但整体业绩放缓，不再公布战报或交易总额。

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