Reported about 9 hours ago
Budweiser brewer AB InBev is poised to replace Heineken as the official beer sponsor of the UEFA Champions League, ending Heineken's 30-year tenure. A potential six-year deal, which begins in 2027, aims to generate approximately €200 million per season and covers all UEFA men’s club competitions. This move comes as the newly formed sales agency Relevent looks to enhance commercial value and increase prize money for participating clubs.
Source: YAHOO