Reported 12 months ago
Acer's IPO Tiger Team announces another acquisition as Acer Group reveals its investment in the Japanese high-end home appliance brand and creative studio Amadana株式会社 on July 3, 2024. Acer aims to inject new creativity into the group's consumer products through Amadana's design capabilities. This move is part of Acer's strategy to transition from a 'rational brand' to a 'sensory brand', following their recent acquisitions to diversify their business portfolio.
Source: YAHOO