Reported 2 days ago
Adidas CEO Bjørn Gulden emphasized the company's focus on international markets as it navigates tariffs and price adjustments in the U.S. With only 20% of its business in the U.S., Adidas plans to remain reactive rather than proactive regarding price changes. The company is also leveraging local consumer engagement and trends, such as the low-profile style popularized by artist Bad Bunny, to drive sales. In its latest earnings report, Adidas showed growth in net income and sales, while remaining cautious about the impact of potential tariff increases on U.S. consumers.
Source: YAHOO