Reported 29 days ago
Adidas experienced significant sales growth in Greater China during the third quarter, with a 9% increase to 946 million euros, marking its best performance since early 2022. The company's strong results contrast with competitors struggling with weak demand. Adidas attributes this success to opening over 200 stores in smaller cities, designing products for the Chinese market, and capitalizing on trends like retro 'terrace' shoes. Despite a drop in North American sales, Adidas remains optimistic about continued growth.
Source: YAHOO