Reported 12 months ago
In the digital advertising field, Retail Media Networks (RMN) are rising rapidly as crucial bridges between brands and consumers. Brands are utilizing advanced RMN features to achieve data transparency and full coverage through self-service and omnichannel deployment. CVS introduced self-service RMN ads, while Roundel aids in full-channel deployment and gamified interactions lead data collection, reflecting the trends in retail media development. RMN's self-service capabilities allow for customized ad operations and transparent pricing, while Roundel's solution ensures comprehensive coverage of consumer shopping journeys. Brands, leveraging these tools, can enhance consumer awareness and drive sales, ultimately optimizing ROI.
Source: YAHOO