Reported 23 days ago
As TikTok faces legal challenges in the U.S. concerning a potential ban, advertisers are re-evaluating their strategies amidst heightened brand safety concerns tied to the upcoming election. Industry experts suggest that the uncertain legal landscape may prolong court decisions, prompting advertisers to consider alternatives like Pinterest, which offers more control over brand presence. This shift highlights the balance between navigating legal risks and maintaining effective marketing platforms.
Source: YAHOO