Reported about 14 hours ago
As the possibility of a U.S. ban on TikTok looms, advertisers have begun scrambling to create contingency plans. The Chinese-owned app, which is heavily utilized for digital marketing, faces a deadline to divest its U.S. assets or shut down. With significant advertising budgets at stake, many marketers are now pivoting their strategies, as TikTok's future hangs in the balance.
Source: YAHOO