Reported 7 months ago
Shares of Affirm (AFRM) are trading higher as Apple (AAPL) announced a partnership with the buy now, pay later (BNPL) platform, integrating Affirm's service into Apple Pay for US users later this year. The collaboration aims to offer payment products through Apple Pay, providing customers the option to pay over time. Analysts see this partnership as beneficial for Affirm, given their strong brand and sophisticated underwriting technology, potentially giving them an advantage over Apple in the market. Despite concerns about regulation and previous stock declines, Affirm's stock saw a significant increase in response to the news.
Source: YAHOO