Affordable Pricing Strategy Boosts Chinese Economy: Chinese Carmaker Seizes Market Share with Low-priced EVs

Reported 7 months ago

At 4:10 PM on June 13, 2024, Chinese MG officially released its first electric car, the MG4, priced at less than one million NT dollars, becoming the cheapest electric car in the domestic market. The general manager of Chinese Automaker, Chen Zhaowen, stated that the pricing almost didn't make a profit but helped secure market share, anticipating long-term growth with the expanding economy. With MG's introduction, Chinese car sales rapidly increased last year, with new MG car sales exceeding 13,000 vehicles, driving overall sales to 51,300 vehicles with an 18% annual increase.

Source: YAHOO

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